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Retail Sales Expected to Increase 3.4 Percent in 2012, Making Membership Site Software a Must for Bands, Musicians Looking to Sell their Products

Member Desk, Inc.

Phoenix, AZ (PRWEB) January 24, 2012

A recently-released report from the National Retail Federation that predicts a 3.4 percent increase in retail sales this year reinforces the notion that bands and musicians must have an interactive and visually-appealing members-only fan site where individuals can purchase items, view videos, listen to tracks, and keep abreast of the latest news and upcoming event, saying leading membership site software provider Member Desk.

“Fans of all ages will be more likely to make music-related purchases in 2012 and beyond as the economy improves,” says Leon Klepfish, founder and CEO of Member Desk. “And as most of these individuals will be making these purchases online, a professional member site is becoming a must for bands and musicians of all musical genres.”

Gone are the days of traditional band and musician “fan clubs” where subscribers received information and news through the mail or sent in their product and paraphernalia purchase orders in an envelope or over the phone. Today’s bands and musicians wishing to develop an unique and successful member program for their fans must provide a captivating and entertaining online experience where interested persons can instantly learn about upcoming tour dates, view images or purchase a band T-shirt or concert poster. This means creating a professional and captivating members-only section for their Web sites that’s easy to manage, which is what more and more of these musicians and bands are doing by selecting Member Desk membership site software as their easy-to-use and affordable solution in creating a premier band fan site.

Although perfect for a variety of different businesses and organizations, Member Desk has found a specific niche with musicians, bands and music industry professionals.

“Fans of all ages are online, and bands and musicians who desire to link with them involve to be as good,” Klepfish adds. “But creating a ‘members-only’ section and managing its contents and users can be a daunting task.

“Member Desk makes it easy for any user, regardless of experience, to create a captivating member section that’s easy to administer and draws attention from your growing fan base.”

Member Desk membership site software is a cloud-based application that lets musicians and band administrators quickly add a professional-looking and highly functioning member section to their existing Web sites or even create a standalone Web site right from scratch. Subscribers to the member or fan sections then pay a fee to access its content, enabling them to instantly monetize

The flexibility of Member Desk’s framework allows users to customize the application to best fit their specific needs and goals. Common features that could be featured on a paid band fan site include:

    Online store where members can purchase band products and services.     Videos.     Image views and downloads.     Tour information and dates.     News and updates.     Forums and blogs.

Member Desk online membership site software comes standard with all of the tools, features and functionality needed to get a band or musician member site up and running in no time. This includes:

    Dependable Web site hosting.     Unlimited visitors and members.     Payment-processing integration through PayPal, Click Book, Authorize.net and others.     Search engine optimization (SEO).     Built-in affiliate program.     Premier security.     Professionally-built themes for customizing your member section or Web site.     Automatic content drip-feed.     Blogging software.     Instant graphic generation.

Because it’s Web-based, Member Desk is completely accessible and configurable through any Internet connection, making it easier for anyone to design and manage their member site. This eliminates the demanding for expensive custom programming and contracted IT support to build, maintain and monitor a member section or Web site.

Three pricing options are available: 10 percent of revenue earned done program with no monthly fee; 3 percent of revenue and $ 49 monthly fee; or 1.5 percent of revenue and $ 99 monthly fee.

“Don’t go it alone when it comes to designing a member site,” Klepfish adds. “Choose Member Desk, the premier online membership software application.”

To learn more about Member Desk online membership site software and to sign up for a free trial, click here.

About Member Desk: Member Desk is a leader in cloud-based membership software for managing and selling content, products and other items. Headquartered in Phoenix, Ariz., it’s the preferred membership software application for musicians, bands, authors, bloggers, nutritionists, sports teams and coaches, and many other professions, businesses and industries.

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Related Phone Search Press Releases

Q4’11 Holiday TV Prices Expected To Reach New Milestones

Santa Clara, Calif. (PRWEB) December 27, 2011

According to the latest NPD DisplaySearch Quarterly TV Cost and Price Forecast Model, average U.S. street prices for all LCD TV sizes up to 46” will be below $ 1,000 for the first time, and all 32”, including high frame-rate LED models, will be below $ 500. Many other pricing milestones will be reached during the holiday season in 2011 as well, including:

    40” and 42” CCFL 2D LCD TVs will have average prices below $ 500 for the first time     40” active (shutter glasses) 3D LCD TV will fall below $ 1,000     47” passive (polarizer glasses) 3D LCD TV will fall below $ 1,000     60” LCD TV will fall below $ 1,500, with some promotions for less than $ 1,000     50” 1080p 3D plasma TV will fall below $ 1,000

These low prices reflect the difficult year many in the TV industry have faced. With slower than expected demand and redundant production capacity, an unrelenting oversupply of inventory during 1H’11 led to a dramatic reduction in key component costs during Q3. As a result, these cost reductions enabled the bargained seen during Black Friday and beyond. However, the positive reaction by consumers to very low prices is also a disputed for TV makers.

“The flat panel TV industry is now in a very advanced state of maturity, and the rapid cost reductions seen in the mid-2000s due to enormous investments in panel production capacity have slowed considerably. Despite this, consumers still expect rapid continuous retail price reductions.” noted Paul Gagnon, NPD DisplaySearch Director of North America TV Market Research. “In an effort to offer more value and entice consumers to focus less on price as a motivating factor, a number of new technologies, like LED backlights, higher frame rates and even 3D, were introduced to boost demand without resorting to price-driven tactics.”

Premium Features Still Expensive
New features are indeed driving a premium, but consumers seem reluctant to step up, especially in the rattling price sensitive North America region. Adoption of 3D has been slower than likely in North America, totaling just 2.4M units, or 8% of units. The 3D premium for a 55” LCD TV is about 17%, popping from over 30% in Q3’11, but still substantial. In many cases, consumers are opting to trade up in size, rather than features, for a similar amount of money. LED backlights alone carry premiums of 25-30%, so fully featured models can carry premiums of 50% or more over base models with 60 Hz refresh rates, 2D and CCFL backlights. That can make to a 10” larger screen size for a similar price in some cases.

Outlook for Pricing in 2012
Based on an examination of component cost trends, NPD DisplaySearch predicts that price erosion will be less significant in 2012. Because the price of a LCD or plasma panel can account for 30-50% of the retail price for a TV set, the pricing outlook is highly dependent on panel price reductions, especially with narrower margins. CCFL LCD panel prices are currently expected to continue falling through Q1’12 before stabilizing and even starting a gradual increase in 2H’12. LED-backlit LCD panel prices will likely continue falling in 2012, but at a much slower pace than in 2H’11, which will slow retail price erosion. The gap between LED and CCFL LCD pricing will narrow, further encouraging adoption of LED. 3D premiums are also likely to continue declining, aided by the competition between active shutter and passive glasses technologies.

With extensive cost modeling, including LCD TVs by frame rate, backlight type, and now 3D type, the NPD DisplaySearch Quarterly TV Cost and Price Forecast Model forecasts average street prices for four years using panel prices, TV bill of materials (BOMs), brand and retail margins, logistics costs and more. This cost model includes historical and forecasted costs, price and margins for all major sizes and resolutions of CRTs, LCDs, PDPs, RPTV and OLED and leverages the NPD Group’s volume leaden average retailer pricing information.

For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the follow industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

Media Contact:
Stacey Voorhees-Harmon
SAVVY Public Relations
Phone: 925-336-9592
E-mail: media(at)displaysearch(dot)com

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©Copyright 1997-

, Vocus PRW Holdings, LLC. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.