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Retail Sales Expected to Increase 3.4 Percent in 2012, Making Membership Site Software a Must for Bands, Musicians Looking to Sell their Products

Member Desk, Inc.

Phoenix, AZ (PRWEB) January 24, 2012

A recently-released report from the National Retail Federation that predicts a 3.4 percent increase in retail sales this year reinforces the notion that bands and musicians must have an interactive and visually-appealing members-only fan site where individuals can purchase items, view videos, listen to tracks, and keep abreast of the latest news and upcoming event, saying leading membership site software provider Member Desk.

“Fans of all ages will be more likely to make music-related purchases in 2012 and beyond as the economy improves,” says Leon Klepfish, founder and CEO of Member Desk. “And as most of these individuals will be making these purchases online, a professional member site is becoming a must for bands and musicians of all musical genres.”

Gone are the days of traditional band and musician “fan clubs” where subscribers received information and news through the mail or sent in their product and paraphernalia purchase orders in an envelope or over the phone. Today’s bands and musicians wishing to develop an unique and successful member program for their fans must provide a captivating and entertaining online experience where interested persons can instantly learn about upcoming tour dates, view images or purchase a band T-shirt or concert poster. This means creating a professional and captivating members-only section for their Web sites that’s easy to manage, which is what more and more of these musicians and bands are doing by selecting Member Desk membership site software as their easy-to-use and affordable solution in creating a premier band fan site.

Although perfect for a variety of different businesses and organizations, Member Desk has found a specific niche with musicians, bands and music industry professionals.

“Fans of all ages are online, and bands and musicians who desire to link with them involve to be as good,” Klepfish adds. “But creating a ‘members-only’ section and managing its contents and users can be a daunting task.

“Member Desk makes it easy for any user, regardless of experience, to create a captivating member section that’s easy to administer and draws attention from your growing fan base.”

Member Desk membership site software is a cloud-based application that lets musicians and band administrators quickly add a professional-looking and highly functioning member section to their existing Web sites or even create a standalone Web site right from scratch. Subscribers to the member or fan sections then pay a fee to access its content, enabling them to instantly monetize

The flexibility of Member Desk’s framework allows users to customize the application to best fit their specific needs and goals. Common features that could be featured on a paid band fan site include:

    Online store where members can purchase band products and services.     Videos.     Image views and downloads.     Tour information and dates.     News and updates.     Forums and blogs.

Member Desk online membership site software comes standard with all of the tools, features and functionality needed to get a band or musician member site up and running in no time. This includes:

    Dependable Web site hosting.     Unlimited visitors and members.     Payment-processing integration through PayPal, Click Book, Authorize.net and others.     Search engine optimization (SEO).     Built-in affiliate program.     Premier security.     Professionally-built themes for customizing your member section or Web site.     Automatic content drip-feed.     Blogging software.     Instant graphic generation.

Because it’s Web-based, Member Desk is completely accessible and configurable through any Internet connection, making it easier for anyone to design and manage their member site. This eliminates the demanding for expensive custom programming and contracted IT support to build, maintain and monitor a member section or Web site.

Three pricing options are available: 10 percent of revenue earned done program with no monthly fee; 3 percent of revenue and $ 49 monthly fee; or 1.5 percent of revenue and $ 99 monthly fee.

“Don’t go it alone when it comes to designing a member site,” Klepfish adds. “Choose Member Desk, the premier online membership software application.”

To learn more about Member Desk online membership site software and to sign up for a free trial, click here.

About Member Desk: Member Desk is a leader in cloud-based membership software for managing and selling content, products and other items. Headquartered in Phoenix, Ariz., it’s the preferred membership software application for musicians, bands, authors, bloggers, nutritionists, sports teams and coaches, and many other professions, businesses and industries.

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©Copyright 1997-

, Vocus PRW Holdings, LLC. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Phone Search Press Releases

VisibleGains for Sales: First Sales 2. tool for a social salesperson

VisibleGains for Sales – Personal Page

Waltham, MA (PRWEB) November 08, 2011

VisibleGains®, Inc. today announced the availability of VisibleGains for Sales™ — a Sales 2. software tool that lets sales professionals create and share a “Personal Page” of relevant materials for individual prospects in under a minute. This type of engagement establishes high value relationships, accelerates the sales process, and is proven to increase deal conversions by 20%.

Using VisibleGains for Sales, salespeople invite prospects to an online VisibleGains Personal Page™ where collateral and other custom-selected information are offered to individual prospects. This information is specific to each prospect for them to review at their convenience and when they’re ready to engage. VisibleGains for Sales sends alerts when prospects view any content on their page, signaling the right time for sales to follow up. This new low-cost Software-as-Service solution works with the leading tools salespeople already use to interact with customers: Email (Microsoft Outlook) and CRM systems (salesforce.com).

With VisibleGains for Sales, salespeople can now:

1.    Create a Personal Page for each prospect in under a minute then send it by email, then add to that page over time to further the relationship
Salespeople pull together a custom selection of content for each of their prospects, including research, product briefs, case studies, blog posts, PowerPoint decks, PDFs, podcasts, video, webcasts … then share that content through email or salesforce.com.

2.    Know when it is the best time to follow up
VisibleGains for Sales notifies a rep by email or within their CRM system when their prospect views any content on their Personal Page, prompting sales to connect when prospects are most likely to take their call.

3.    Make it easy for prospects to find information when they are ready
Add to a prospect’s Personal Page ended time to move them along the sales cycle. No more searching through an email trail– the prospect’s Personal Page keeps everything in one place.

4.    Include an informal personalized video message right from your iPhone to build a human connection and boost open rates
Sending a video message through VisibleGains for Sales, makes it easy for salespeople to introduce themselves and their offerings.

5.    Easily solicit internal support
Prospects can share their Personal Page with colleagues to get them in the loop, seek their input, get them onboard.

6.    Turn customers into references
All customers need to do to endorse a product or service is forward a Personal Page to colleagues at other companies.

To watch a video of VisibleGains for Sales in action and how it helps salespeople earn the respect of each prospect and close more business go to go to: http://www.visiblegains.com/

“In an age where customers are in rush and increasingly rely on the Web to learn about and buy products and services, sales organizations need to embrace the 4Cs of the Sales 2. cycle: Connect, (Deliver) Content, Converse, and Convert,” explains Cliff Pollan, Founder, President and CEO of VisibleGains, Inc. “VisibleGains for Sales gives salespeople a simple, affordable tool to streamline how they connect, share relevant content, and interact with prospects to foster high-value sales conversations through systems with which they are already familiar.”

“VisibleGains for Sales is a very exciting development. Until now no vendor has offered a tool expressly designed to extend marketing automation to salespeople and thereby enable them to organize and partook information with their prospected in such a consistent, dynamic and personalized way,” say David Newberry, Group Marketing Officer of Pitney Bowes Business Insight — the software division of Pitney Bowes. “VisibleGains gives Pitney Bowes a powerful way to engage with prospects that closely mirrors our own value proposition which is to help organizations both connect and communicate with their customers in order to meet their needs and expectations in a way that optimize the future overestimate of the relationship.”

“VisibleGains Sales 2. approach to customer engagement is the sales equivalent of what inbound marketing (as defined and delivered through vendors like HubSpot) is for new marketing techniques,” said Anneke Seley, founder and CEO of Phone Works, and coauthor of the best-selling book, Sales 2.: Improve Business Results Using Innovative Sales Practices and Technology. “Through its ability to share informative content in a timely fashion, while giving sales reps real-time customer intelligence, VisibleGains for Sales is a true Sales 2. innovation — simultaneously up customer satisfaction, as good as sales productivity and results.

For product pricing for individuals and sales teams, or to sign up for a Free Account, go to http://www.visiblegains.com/sales-pricing.

About VisibleGains
VisibleGains’ easy-to-use software helps sales and marketing organizations at enterprise and mid-market companies to break through barriers to online prospect engagement and help build trusted relationships with customers.

By fostering high-value one-to-one interactions between companies and customers, and simplifying how personally-relevant information, content, and digital video is shared, VisibleGains helps buyers make informed and confident purchase decisions more quickly. Through its seamless integration with legacy investments in email, CRM and sales tracking systems, marketing automation, VisibleGains’ award-winning software amplifies Sales 2. results accelerating lead conversion and driving revenues.

Launched in 2009 and headquartered outside Boston, Massachusetts (USA), VisibleGains, Inc. is a private company with an impressive brain relying of industry advisors and run by veterans from customer-centric innovators including Agency.com, Intel, Lotus, NaviNet, NewsEdge, OneSource, Stratus Computer, and Thomson. Visit http://www.visiblegains.com/ or http://blog.visiblegains.com/

Press Contact:
Patrick Rafter for VisibleGains (Waltham, Mass. USA)
pr(at)visiblegains(dot)com
+1-617-901-2697

VisibleGains is a registered trademark and VisibleGains for Sales and VisibleGains Personal Page are trademarks of VisibleGains, Inc. All other product names and referenced contained herein remain the service marks, trademarks, or registered trademarks of their respective owners.

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©Copyright 1997-

, Vocus PRW Holdings, LLC. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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